Interesting video. To be fair, it appears they got very little actual instruction... a few pointers ON the firing line.
I love, love, LOVE teaching newbies to shoot. I always, always, ALWAYS begin with firearms familiarization OFF the shooting range - on a table. I also like to teach grip, sight alignment, sight picture, and trigger control with a SIRT laser pistol - again, off the range.
Once on the range, I like to start them with a .22 before going to larger calibers.
All that said, even in this video, most (if not all) the participants seemed to enjoy it in the end. In my own experience, I can say that 100% of the noobs I've taken to the range ask, "Can we do it again??" Always big smiles.